In this interview, a South African business owner with a successful social media strategy shares her tips for growing and engaging your business following on social media in 2020.
Your goal is to spend every limited resource as wisely as possible to increase your business impact and reach. How do you decide what is important, and how do you prioritize skills within your team? How do you develop your product or service and look good doing it?
Read about the core principles of getting to know and understanding your brand's audience. Learn what to look for in order to cater to their needs with a specially tailored brand narrative. These tips will provide you with a good foundation from which to build your audience engagement.