When you are small business just starting out, you have to spend your money and time on what matters most for the growth of your brand. Your goal is to spend every limited resource as wisely as possible to increase your business impact and reach. How do you decide what is important, and how do you prioritize skills within your team? How do you develop your product or service and look good doing it?
The client wanted a basic brand identity reflecting the core values of her therapy business: relationships and emotional healing. Her immediate needs were a logo, a business card, a letterhead and an invoice template. Later she also requested the development of a basic website.
The client wanted his logo to illustrate his bold and unique personality. His vision for his logo was to be different from what one would expect a ‘typical’ clinical psychologist’s branding to look like.
He also wanted the logo to illustrate the two diverse techniques in which he specializes: heart-centered therapy and neurological brain processing. Although these two disciplines seem diverse, they work together to create wholeness and healing in his clients.
We are working with Cape Debt Clinic on an ongoing basis doing brand identity consulting, graphic design and curation of visual brand assets.
This client wants their brand to reflect a hopeful attitude and the promise of growth. The brand needs to reflect a calm attitude towards potential clients, who are often in a state of distress when looking up this type of service.
The client, Frollino’s Coffee, wanted their rebrand to be fresh and modern with a DIY feel.
The logo needed to remain appealing to the older, established clientele, as well as make a statement to draw in a younger crowd, many of whom are students in the area.
The core values of the client’s brand are transparency, good communication, balance, structure, order, integrity and giving.
The client liked the idea of an arrow head as a visual component in her logo, because it is symbolic of being direct and streamlined. Below we illustrate how we evolved this concept from literal to abstract.
As a business owner or marketing manager, you might be asking what your brand can do to make itself as relatable as possible to the audience you wish to reach. Cultivating a brand identity that resonates with your audience requires more than just technically skilled design. Although we can never detract from the importance of technical design skill, empathy and research are an essential addition to technical skill where it comes to creating the most effective identity for your brand.