Brand Identity for Juan Van Wyk

The client wanted his logo to illustrate his bold and unique personality. His vision for his logo was to be different from what one would expect a ‘typical’ clinical psychologist’s branding to look like.

He also wanted the logo to illustrate the two diverse techniques in which he specializes: heart-centered therapy and neurological brain processing. Although these two disciplines seem diverse, they work together to create wholeness and healing in his clients.

These elements were brought together in an on-trend x-logo, completed by his initial J, and the Greek Psi symbol, which indicates the discipline of Psychology.

The client wanted an x-logo composition. Elements had to be carefully designed and balanced.

Logo for Juan van Wyk Sielkundige

The client wanted an x-logo composition. Elements had to be carefully designed and balanced.

the main visual elements depict the four foundations of Juan's psychology practice

The main elements for Juan van Wyk's brand identity

the main visual elements depict the four foundations of Juan's psychology practice

Provided to the client to motivate and expand the designer's choice of typefaces and graphic elements

Typographical and graphic motivation and guidelines

Provided to the client to motivate and expand the designer's choice of typefaces and graphic elements

The redesigned business card, still retaining the inspiration drawn from the playing card idea.

Business Card Design inspired by playing card design

The redesigned business card, still retaining the inspiration drawn from the playing card idea.

A unique business card design, designed to the exact specifications of a playing card, as requested by the client. The printing costs for this business card was outside of the client budget, so we redesigned the card to fall within the client’s printing budget, as shown elsewhere in this project

Playing-card business card design

A unique business card design, designed to the exact specifications of a playing card, as requested by the client. The printing costs for this business card was outside of the client budget, so we redesigned the card to fall within the client’s printing budget, as shown elsewhere in this project

Letterhead and visitor's card design for Juan van wyk

Even without the accompanying text, this logogram is easily recognizable.

Logogram without text

Even without the accompanying text, this logogram is easily recognizable.

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