Brand Identity for Juan Van Wyk
The client wanted his logo to illustrate his bold and unique personality. His vision for his logo was to be different from what one would expect a ‘typical’ clinical psychologist’s branding to look like.
He also wanted the logo to illustrate the two diverse techniques in which he specializes: heart-centered therapy and neurological brain processing. Although these two disciplines seem diverse, they work together to create wholeness and healing in his clients.
These elements were brought together in an on-trend x-logo, completed by his initial J, and the Greek Psi symbol, which indicates the discipline of Psychology.