Brand Identity for Elna Pretorius Therapist

The client wanted a basic brand identity reflecting the core values of her therapy business: relationships and emotional healing. Her immediate needs were a logo, a business card, a letterhead and an invoice template. Later she also requested the development of a basic website.

Logo design for a local Christian therapist, with emphasis on care for and healing of the heart.

Logo for Elna Pretorius

Logo design for a local Christian therapist, with emphasis on care for and healing of the heart.

Originally, the client did not want any type of pink in the brand color scheme, although she expressed a preference for black to be present. After initial tests with greens and blues for serenity, the designer was able to gather from the client's feedback that she preferred a color scheme based on reds, without the client being aware of it herself. Once this color scheme was presented, the client found it perfect. The color scheme creates a good juxtaposition between strength (black) and care / passion (red and light-red)

Brand Colors with Logo Design for Elna Pretorius

Originally, the client did not want any type of pink in the brand color scheme, although she expressed a preference for black to be present. After initial tests with greens and blues for serenity, the designer was able to gather from the client's feedback that she preferred a color scheme based on reds, without the client being aware of it herself. Once this color scheme was presented, the client found it perfect. The color scheme creates a good juxtaposition between strength (black) and care / passion (red and light-red)

Business Card Design for Elna Pretorius

The custom invoice template design, delivered to the client as a Word template for their convenience.

Invoice template design for Elna Pretorius

The custom invoice template design, delivered to the client as a Word template for their convenience.

Website for Elna Pretorius, according to the basic requirements of information and a contact form. Basic blog functionality included. Developed on the WordPress platform.

Website for Elna Pretorius

Website for Elna Pretorius, according to the basic requirements of information and a contact form. Basic blog functionality included. Developed on the WordPress platform.

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