Entrepreneurs, freelancers, individuals and small companies all know the struggle: trying to grow and become known in a harsh economic climate. Here in South Africa, starting small is even harder when you don’t have a large amount of capital backing you. The economy is rough – unemployment rates are higher than ever – and businesses are suffering because they cannot charge what their work is worth: nobody can afford to pay.
When you are small business just starting out, you have to spend your money and time on what matters most for the growth of your brand. Your goal is to spend every limited resource as wisely as possible to increase your business impact and reach. How do you decide what is important, and how do you prioritize skills within your team? How do you develop your product or service and look good doing it?
As a business owner or marketing manager, you might be asking what your brand can do to make itself as relatable as possible to the audience you wish to reach. Cultivating a brand identity that resonates with your audience requires more than just technically skilled design. Although we can never detract from the importance of technical design skill, empathy and research are an essential addition to technical skill where it comes to creating the most effective identity for your brand.
How do you hire an excellent graphic designer or team? What can your existing design team do to level up their game? Good graphic design gets even better with good communication. Because graphic design is a creative process of problem solving, the process is often non-linear. Good graphic designers deliver great work by asking certain questions throughout their design process. The answers to these questions help the designer or design team deliver practical, future-proof design solutions to their client.
Are you thinking of hiring a graphic designer for your next big project? Perhaps you want to re-brand your business or you are looking for a new brand identity altogether. You may be looking to hire an in-house graphic designer for your company, or perhaps you want a freelancer to work with. Your project might be a large multimedia project, or perhaps you only want a single logo.
Whatever your design needs may be, good graphic design is an important part of your brand, and can have a massive impact on your success.