Introduction to Social Media for Small Business

articles    audience engagement    social media    Friday, May 8, 2020

Visibility is important for the growth of any business.

Today, social media plays a large and important part in gaining visibility for your brand. The way to achieve this may feel counterintuitive to those coming from traditional marketing practices from earlier parts of the century. The success of your brand on social media does not depend on the amount of marketing posts you make, but much more so on how interesting your content is. We no longer talk at our audiences. We converse with them and invite them to be part of an experience.

Your brand will not be visible if your social media pages don’t have user interaction.

How does user interaction happen? User interaction is encouraged by creating engaging content that interests people enough so that they like, comment on and share your posts. Your audience should feel valued and feel as if their input is important to you or to others. Social media platforms show pages with higher interaction rates to larger numbers of people. In adition to creating higher visibility, posting interesting content also establishes your brand in the minds of your audience. Although not every post should be geared towards selling or marketing, if you have an active audience and interesting social pages, your audience will remember you when it is time to buy.

This short video explains these concepts in less than 5 minutes:

There are no quick fixes for instant social media success.

Brand visibility on social media requires thought and effort. It requires content planning and positive interaction with your audience. Social media posts are visually driven and good images with branding consistency is a must. It takes time to increase your brand visibility on social media organically but an audience that actively engages with your brand, is extremely valuable. Thankfully there are capable designers and consultants who can help you formulate concepts for how to move forward.

Looking for some help with your social media look? Reach out to us in the comments or send us a message via our contact form.

Read more about successful audience engagement on Facebook and Instagram in this article.